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You have a lot of ideas for your business, but you're not sure which ones to focus on first.

It's hard to know what the right steps are when you're starting or growing a business. There are so many options and it can be hard to know where to start.

We specialize in brand strategy and helping business owners clarify their message so they can reach their ideal clients. We'll help you build a profitable brand online that stands out from the competition.


Being passionate about something is one thing.

Turning it into a business is another!


And being able to articulate your message and position your brand for success takes skill. So far you may have tried to DIY your way to success with little or no results. Which has left you feeling stuck, overwhelmed, and maybe even questioning if this is the right path for you. You have an amazing ability to see what others are going through and give them advice that will help their situation but when it comes to you... the answers seem to escape you.

  • You know your ideas are viable

  • You're ready to start changing lives

  • And you want to attract quality leads

However, If we're being honest...

On some level, you're still battling with imposter syndrome, fear of success (or failure), and maybe even a little self-doubt. The reality is perfection doesn't exist, failure is a part of success and when you're a trailblazer you create the blueprint.

Especially as a young wife and mother of small children building a legacy. I've battled with the pressure of following societal norms and the idea of creating my own path with my own definition of success. One thing I've decided is that out of all the badges I get to wear with honor, the most important thing is... ME! All the answers I need are within me and self mastery is the answer to all things! When I realized this, I stopped seeking answers and validation from external sources and it allowed me to be free, clear, and confident on this journey of BEING the brand!  

I know these feelings all too well.

What does this have to do with your brand strategy?

We approach brand building in 2 major components.


Living and being the brand requires more from us than selecting fonts and colors. It requires us to become self aware! 

By searching internally to identify the depths of our why(s), our beliefs, values, and purpose, it allows us to become more in control of our thoughts which helps minimize the imposter syndrome, fears, and self-doubt we discussed earlier. 


This is the primary part of branding that most people focus on because its what gets seen on the surface. 

Throughout this process our goal is to align your visuals, campaigns, logos, and more with the beliefs, vision, and values we uncovered in the "Internal" process. This will make your brand feel more authentic. And make it easier to live out the brand vs it being a sweater you put on in the morning and take off at night.

The 4 Phases of

Intentional Branding


The foundation of a purpose driven brand is derived from within you. Discovering the core of who you are, the difference you want to make will make the rest of this process easier.


This process is also about identifying the right people who will view you in your intended way. Knowing how to best position yourself and who would be a good match for the transformation

you provide.


You're feeling stuck and confused about what to post, what to offer, what to charge etc. Well here's where we focus and clarify campaign strategies, messaging, execution strategies, and more.


Now you get to do all the fun stuff like making sure your brand colors are in alignment, designing your logos and graphics, establishing your taglines and  all brand identity assets.


Building a brand is about creating a movement, not selling a product.

You're a good fit to work with us if ...


You have (or are establishing) an online business. To include but not limited to coaches, consultants, OBMs, speakers, impact based eCommerce owners, etc.

You're willing to invest time, effort, and resources to elevate yourself personally and professionally.

You are in the first 5 years of your business and/or making less than 10,000/ month in your business on a consistent bases.

You are tired of aimlessly posting on social media and not getting the results promised to you by gurus and experts.


Simply put, you want to build your brand with intention, integrity, and for impact without being overwhelmed and not making money in your business.


Meet The Coach

Shaniqua Horstead

If you've made it this far, Hi! I'm grateful that you're even here. 

In short, I created Beautifullyher Coaching to help online businesses brand themselves more intentionally!


How do we accomplish this? By first dealing with the individual. Conquering the limiting beliefs, self-sabotaging thought/actions, and focusing on building a mindset for success. Then, building the brand in a such a way that feel natural and authentic to the individual. 


 I've always looked at branding as more than just a logo, fonts, and colors. And I find it to be the solution to so many problems entrepreneurs face today. My philosophy is to "live the brand" and if I can help more of you be amazing at what you do holistically I believe that our entire quality of life will be better for generations to come.


Please note that we also offer done for you packages for brand strategy and Instagram management. You must complete the above application where you can select done for you services.


Contact us today! Please NOTE this is not a substitution for applying to work with beauifullyher coaching & consulting. You must complete an application to obtain services. However, if you have a specific question that was not answered here please be as specific as possible and allow us 24-48 hours to respond.

Thank You! You will receive an email response within 24-48 business hours.

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